When the situation is complex, keep the Comms simple

Photo by Tim Mossholder on Pexels.com

I remember someone at the start of the pandemic who was in the know (genuinely in the know, not someone who knew a friend of a friend), sharing at a briefing to church leaders that when the Government said it was following the science, this included behavioural scientists. My initial reaction to that was “uh… Continue reading When the situation is complex, keep the Comms simple