Lessons in lockdown 1. Reach and Engagement are not the same

In the early days of lockdown, people were quickly talking about a possible revival. Surveys suggested that a high percentage of people had accessed online church content, the number of views of our Facebook and Youtube streams were double, if not quadruple our normal Sunday morning attendance. The problem is that there is a hugeContinue reading “Lessons in lockdown 1. Reach and Engagement are not the same”